Marketing

& Playlisting

At Sentinel Hill Records, we're committed to elevating your music to new heights. Our marketing team develops custom strategies tailored to your unique sound, incorporating social media campaigns, targeted ads, and influencer partnerships to help expand your fanbase and reach the right audience. With in-house expertise in organic genre playlisting, priority editorial pitching, and more, we take care of the marketing so you can focus on what matters most—creating your music.

Micro-influencer campaigns

By collaborating with influencers who have dedicated followings in specific niches, we amplify your reach in an authentic and impactful way. These partnerships drive meaningful engagement and foster genuine connections with fans, aligning your message with the influencer's audience. Our targeted campaigns ensure your music and story reach the right people, creating organic growth and building deeper relationships with your fanbase.

Strategic rollout plans

We specialize in developing strategic rollout plans that are customized to meet the specific goals of our artists. Whether it's for a single release or a full album campaign, we create a detailed timeline designed to maximize visibility and impact at every phase. Our personalized strategy ensures that artists stay in the spotlight, expand their audience, and achieve long-term success with each release.

  • Develop clear, actionable timelines for both single releases and full album campaigns to maximize exposure.

  • Coordinate marketing, social media content, influencer partnerships, and live events seamlessly.

  • Build momentum with every release by engaging fans at critical moments.

  • Drive long-term success with expertly executed rollout strategies for every project.

Spotify

discovery mode

We offer in-house Spotify Discovery Mode marketing to enhance the visibility and streams of your singles. By utilizing Spotify's powerful algorithmic tools, we help artists connect with new listeners through personalized recommendations and strategic playlist placements. This approach significantly boosts organic streams and increases the likelihood of playlist additions, making it easier for fans to discover and engage with your music. Our team meticulously optimizes your tracks for Discovery Mode, ensuring maximum exposure while integrating this strategy with broader marketing efforts to fuel overall growth and fan engagement.

  • Harness Spotify's algorithm for personalized recommendations and playlist placements.

  • Expand your reach, increase organic streams, and gain more playlist inclusions.

  • Make it effortless for fans to discover and engage with your music.

  • Optimize tracks for Discovery Mode to achieve maximum exposure.

  • Align Discovery Mode efforts with comprehensive marketing strategies for sustained growth and engagement.

Priority

Pitching

We provide priority pitching services for Spotify editorial playlists, designed to help our artists stand out in a highly competitive submission process. Our team collaborates closely with artists to craft compelling, professional pitches that truly represent their music’s essence. Through our distribution partnership, we can reduce the typical submission queue from 500- 5,000 entries to just 5-10, depending on the targeted playlists. This significantly enhances the chances of your tracks being noticed by Spotify's editorial team, increasing the likelihood of securing coveted playlist placements. Our priority pitching gives artists a competitive advantage in growing their audience and boosting streams.

  • Increase the visibility of your tracks with Spotify's editorial team.

  • Maximize opportunities for securing key playlist placements.

  • Gain a competitive edge to grow your audience and streams.

Third-Party Playlisting

We collaborate with trusted curators who prioritize quality music, ensuring genuine playlist placements without the use of bots or artificial streams. Each pitch is carefully tailored to match the right playlist, maximizing relevance and increasing the chances of connecting with engaged, real listeners who are passionate about the genre. Our approach helps artists organically grow their streams and build a loyal fan base, while fostering authentic exposure within the artist’s music community.

- Work with trusted curators who value quality music.

- Secure genuine playlist placements without bots or artificial streams.

- Tailor pitches to the right playlists for maximum impact.

- Connect with real, engaged listeners passionate about your genre.

-Build a loyal fan base and grow streams organically.

"Effective marketing and playlisting are crucial for music growth, as they not only enhance visibility but also connect artists with new audiences. By strategically promoting tracks and securing placements on playlists, artists can amplify their reach, foster deeper listener engagement, and ultimately accelerate their journey to success."

-Sentinel Hill Team